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Digital foundations

SEO & Digital Strategy

Technical SEO · Search Research · Content Strategy

  1. 01Search Research
  2. 02Site Architecture
  3. 03Technical Audit
  4. 04Content Strategy
  5. 05Optimisation

Hands-on SEO work combining search research, website architecture, technical auditing and content strategy.

From keyword and competitor analysis to site structure, indexation, Core Web Vitals and search intent, this work demonstrates the technical and strategic foundation behind my later international publishing, link-building and outreach projects.

Selected SEO Evidence

01

Search & Site Architecture

Website architecture mapped from keyword research: sections, service pages and content clusters.
02

Competitor & Keyword Research

Niche and benchmark analysis of positioned keywords and top-performing pages.
03

Technical SEO Audit

Site crawl reviewing response codes, redirects, blocked resources and indexation issues.
04

Performance & Indexation

Page performance and Core Web Vitals review supporting technical recommendations.

Capabilities

  • Keyword Research
  • Search Intent Analysis
  • Website Architecture
  • Competitor & Niche Research
  • Technical SEO Audits
  • On-page SEO
  • Indexation Analysis
  • Core Web Vitals
  • Link-building Opportunity Research

SEO Content & Search Intent

Content developed from search intent and keyword analysis, connecting SEO research with clear, useful editorial content.

Search Intent Analysis

Keywords grouped by intent — informational, navigational, commercial and transactional.

SEO Editorial Content

Published editorial piece structured around headings and internal linking.

Additional Creative Work

A small selection of visual communication projects developed alongside the digital work.

Áquila — Packaging & Naming
Wellness & Rituals
Branding & Naming

Social Media & Content Creation

Selected social content created while working for Sebimar for client accounts.

Inmaculada Manzano Beauty Care
Slowbe Beauty
Pilar Romero Estética Avanzada

Capabilities

  • Content Creation
  • Social Media
  • Content Planning
  • Visual Communication
  • Brand Communication

Tools

SEO

  • Semrush
  • Ahrefs
  • Screaming Frog
  • Google Analytics
  • Google Search Console

Design (secondary)

  • Photoshop
  • Illustrator
  • InDesign
  • Canva
  • Figma
  • WordPress

From SEO foundations to international publishing

This foundation in search, content and digital strategy later expanded into international publisher research, outreach, link building, content placement and multi-market publishing across Spain and Latin America.

Explore International Publishing & Outreach

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