Digital foundations
SEO & Digital Strategy
Technical SEO · Search Research · Content Strategy
- 01Search Research
- 02Site Architecture
- 03Technical Audit
- 04Content Strategy
- 05Optimisation
Hands-on SEO work combining search research, website architecture, technical auditing and content strategy.
From keyword and competitor analysis to site structure, indexation, Core Web Vitals and search intent, this work demonstrates the technical and strategic foundation behind my later international publishing, link-building and outreach projects.
Selected SEO Evidence
Competitor & Keyword Research
Technical SEO Audit
Performance & Indexation
Capabilities
- Keyword Research
- Search Intent Analysis
- Website Architecture
- Competitor & Niche Research
- Technical SEO Audits
- On-page SEO
- Indexation Analysis
- Core Web Vitals
- Link-building Opportunity Research
SEO Content & Search Intent
Content developed from search intent and keyword analysis, connecting SEO research with clear, useful editorial content.
Search Intent Analysis
SEO Editorial Content
Additional Creative Work
A small selection of visual communication projects developed alongside the digital work.
Tools
SEO
- Semrush
- Ahrefs
- Screaming Frog
- Google Analytics
- Google Search Console
Design (secondary)
- Photoshop
- Illustrator
- InDesign
- Canva
- Figma
- WordPress
From SEO foundations to international publishing
This foundation in search, content and digital strategy later expanded into international publisher research, outreach, link building, content placement and multi-market publishing across Spain and Latin America.
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Social Media & Content Creation
Selected social content created while working for Sebimar for client accounts.
Capabilities