Scenario objective: Reduce pet abandonment and increase responsible ownership. · Adaptable concept for local governments, public institutions, EU-funded programmes, NGOs and impact organisations.
🐾 Animal Welfare · demo scenario
Three areas need attention in the responsible ownership programme.
From awareness to completed registrations and sustained ownership support.
4Active initiatives
3Priority audiences
9 / 14Stakeholders engaged
58%Action completion
3 areas need attention
Critical2
Action gapCritical
Awareness among first-time owners is high (72% recall) but only 31% complete registration.
Why it matters
The programme objective is completed registrations, not message recall. A high-awareness / low-action pattern points to a process barrier, not a communication barrier.
Potential impact
If unresolved, the cycle target of 1,500 completed registrations would miss by an estimated 480.
Recommended action
Review the registration service journey (7 steps, 2 in-person) before commissioning further communication.
Stakeholder gapCritical
Local veterinary partners are critical to the intervention but only 40% have confirmed participation.
Why it matters
Identification is performed by veterinary practices; without coverage the desired behaviour is not physically available to part of the audience.
Potential impact
Two districts would have no accessible identification point during the campaign peak.
Recommended action
Prepare a partner follow-up round with a one-page commitment brief and a named contact.
Today1
Audience not respondingToday
Rural households show 19% participation against a 45% expectation.
Why it matters
Trusted channels for this segment are local veterinary practices and community noticeboards, not the digital channels currently used.
Potential impact
The segment represents 28% of reported abandonment cases in the demo dataset.
Recommended action
Pilot two mobile registration sessions hosted with an existing community organisation.
This week1
Intervention delayThis week
The pre-adoption information pack is 11 days behind schedule.
Why it matters
It is the entry point for the adopter audience; delay compresses the follow-up window.
Potential impact
Estimated 120 adopters would enter the programme without structured information.
Recommended action
Confirm translation and shelter distribution owner this week.
Monitor1
Resource pressureMonitor
Volunteer hours for follow-up calls are at 91% of planned capacity.
Why it matters
Follow-up contact is the main driver of sustained behaviour in the demo data.
Potential impact
Follow-up coverage could fall below 70% in month 6.
Recommended action
Monitor weekly; prepare a shared rota with the community partner.
Behaviour change progress
Transparent demo indicator — not a validated prediction
68/ 100
Participation
56%
Action completion
58%
Repeat behaviour
84%
Stakeholder engagement
70%
Area coverage
38%
Why this score?
Positive. Registration completion increased from 41% to 58% after the shelter hand-off checklist was introduced. Repeat behaviour is stable: 84% of registered owners attended the 3-month follow-up.
Risk. Participation among rural households remains low (19% of the target). Only 40% of veterinary partners have confirmed participation.
Recommendation. Adapt the intervention for rural households (mobile registration sessions) instead of increasing communication volume.
Programme health
Programme status
Attention required
Completed registrations among the target group, sustained at 6 months.
Target behaviour
Increase identification and registration completed before or at the point of adoption.
Priority audiences
First-time pet owners — 62% Attention required
Adopters at partner shelters — 81% On track
Rural households — 24% At risk
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